The key is to make the class sound unique and irresistible. Don’t just teach a cooking class; come up with specialty cooking classes. You might teach a class on how to make artesian breads, or cinnamon rolls that rival Cinnabon. The possibilities are endless, and if you consistently offer educational and fun classes, you’ll have people signing up over and over again.
Your Ads. The key to success will be in your ability to get the word out about your classes. Word of mouth will play an important role in your marketing efforts because taking classes is something that friends like to do together. Don’t just rely on friends and family, though. Post fliers in supermarkets, churches, and school bulletin boards. You’ll definitely want to have an online presence so people who are searching your area for such classes will be able to find you. You can establish one by creating a website, and then using digital media to spread your message. And don’t forget your neighborhood as a source of business. Take some time to visit your neighbors, even if you just visit one block a day, and tell them about your new business.
Market research via paid online surveys is a booming industry right now. Companies all over the world are looking for any competitive edge they can get, and one way they’re doing that is by investing time and money into understanding consumer behavior. Their thinking is, “If we can understand our market better, we can find new customers, serve our existing customers better, and make more money in the long run.”
If you're serious about making money online, start a blog. Blogging is one of the easiest and most sustainable income sources. As long as the blog is setup the right way, in the right niche, with the right content targeted at the right audience, and the offer is complementary to the content, you could make a tremendous amount of passive income from a blog.
One of the best places to sell unwanted personal possessions is Decluttr, a website that buys used items directly from consumers. Unlike trade-in marketplaces such as Gazelle and auction websites such as eBay, Decluttr doesn’t act as a middleman between buyers and sellers. Rather, it’s best understood as a bulk buyer: an enterprise with deep pockets and an unsatiable appetite for used consumer products.
When it comes to at-home income, selling your unwanted stuff is the definition of “low-hanging fruit.” Even if you’re resolutely intentional in your purchasing habits, you surely have possessions that you can do without: old kids’ clothing and toys, disused sporting goods, out-of-fashion wardrobe accessories, electronics, entertainment, valuable but non-sentimental keepsakes such as watches and jewelry, broken-in furniture, dusty tools and outdoor equipment, and perhaps even big-ticket items like a motorcycle or second car.
Find your niche partners, collaborators, and champions: As you’re creating your course, look for notable people who are also creating content in the space. Look at how their businesses operate and incorporate that into your own plan. You can also reach out to any influencers and make them affiliates for your own course. This way, they’ll be incentivized to share your content with their own audiences (which can be a major way to generate your first sales—it helps if you're using one of the best CRMs for small business—and start building your own community!)
Your Deals. In addition to establishing a per-class price, also offer packages to entice people to sign up for more than one class. For example, if you intend to host classes on making soap, offer the classes individually, as well as in a group. Someone could take a class learning how to use fresh flowers in homemade soap, or they could buy a bundle that teaches them how to use those, fresh herbs, and plastic toys for kid’s soap. However you decide to price your classes, remember that the buyer will want to feel like they’re getting a lot for their money. If you can provide that in a fun atmosphere, they’ll likely be back time and time again – and they’ll bring friends.
People are turning to audio and visuals when it comes to technical subjects. However, you should consider doing an ebook first and turning it into an audiobook through a resource like Audible's ACX platform. You can hire a producer either through a royalty share program, so you don't have to shell out upfront cash, or you can do a pay-per-hour hire as well.
If you don’t mind doing other people’s chores, then TaskRabbit is a great option for making money online. Earn extra income by walking your neighbor’s dog or mowing Mr. Smith’s lawn. It might seem like not the most lucrative option, but the top taskers reportedly earn as much as $7000 a month, making this a full-time way to make money online for some.
Storage. Depending on how big your business gets, you’ll need ample room to store the books. You can’t get lazy or disorganized about it, either. You have to keep the books in good condition, and you need to be able to find them when someone wants them. For instance, if you list a book in “like new” condition, and then the pages get smashed during storage, you’ll be in a bind if someone places an order before you realize what happened.
If you upload photos of yourself, or friends/family with consent, it's worth going for the 'rights managed' licence option – otherwise you'll have little to no control over how your images are used (eg, you could star in an ad for haemorrhoid cream). See Alamy's page on understanding stock image licensing for more on the different types of licences.
The best part about starting a blog is that it can lead to a sizeable income. It takes a lot of work and dedication, but it’s possible. There are a lot of bloggers who make five or six figures each month. Sounds pretty good, doesn’t it? To make this happen, you’ll need to understand how to reliably (and efficiently) monetize your blog. This article from DollarSprout has some great tips.
If you’re willing to take on some risk and have the heart of a true hustler, you can make extra money online doing commission-only sales for startups and other businesses. While you won’t be getting a regular salary, with the right sales strategies and skills as an inside sales rep, you can make decent money for each sale you bring in. And because you’ll most likely be working with startups, if you can negotiate a little equity you could profit big time if you're pitching a solid product and the startup succeeds.
Consider your expertise. If you take the time to reflect on your experiences, you will realize that you have more knowledge about which to write than you might think. Begin by listing three assets that define you, such as your profession, a special hobby or a personality trait. Next, list three things that inspire you, such as religion, education or charity. Finally, list three of your dreams, such as getting married, traveling or spending more time with your children. These three lists should give you many ideas of topics about which you can write.
Getaround is the sharing economy's answer to rental agencies. The company allows you to rent out your car on an hourly or daily basis, starting at $5 an hour. Depending on your vehicle's market value, you set the price per hour, and Getaround takes a 40% cut to cover 24/7 roadside assistance and driver insurance. According to the Getaround, earning potential for renting your car when you're not using it is up to $1,000 a year.
Sites like Cookening, EatWith, and MealSharing are to restaurants what Airbnb is to hotels. Sign up as a host to earn dough by cooking and serving meals to guests in your home. It's up to you what you want to cook and how many people you can accommodate. Cooks are paid directly through the site, so no cash ever changes hands. The earning potential for becoming a cooking host is $50-$100 per meal.
User-friendly App: Decluttr is a mobile-ready platform made for selling on the go. The mobile app is a great help when you’re hunched over miscellaneous boxes in your dank basement or sweltering attic. You can use the app to scan in your items directly and utilize Decluttr’s “valuation engine” to quickly and easily see exactly how much you can earn. Many popular online selling platforms, including eBay and Amazon, are designed first and foremost with desktop and laptop users in mind.
If my piece of content is so unique and valuable around hiking backpack recommendations, that other reputable outdoor websites are willing to link to it and build the page’s authority, then I’d have a very real opportunity to rank high in organic search for these search terms (meaning, my page will come up first when someone searches for hiking backpacks).
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